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Beauty Professional show 2019

The Professional Beauty Show was taking place this year at the Excel in London on February 24th and 25th 2019.


One of the main benefits of attending that exhibition is that you can check out the latest developments, get your hands on new products, compare prices and see live demonstrations all under one roof! Stay one step ahead and make new connections

There are my highlights of the 2019 Edition!

overlook beauty show 2019


I discovered Neoelegance while walking through the aisles of the PB show in London this weekend.



1- NeoFirm Radiofrequency Skin Tightening with Neoelegance

skin tightening technology


The therapist here in the photo is using the NeoFirm machine.

the NeoFirm is a Radio frequency treatment that prevents ageing, treats photo damage, tightens, lifts and firms the skin with no chemicals or surgery but instead a technique which can replace botox.

Radio frequency works by using the skin’s natural ability to produce heat, which in turn regenerates collagen and elastin fibres deep within the skin, which brightens the complexion and lifts loose skin – which is key when improving the appearance of wrinkles and lines.

The effect is instant, for all skin types.

It can also benefit the skin by:

-Repairing and renewing;

-Treating photo damage;

-Preventing and reducing hyperpigmentation;

-Revealing a healthy glow;

-Aiding oxygenation and circulation;

-Reducing acne scars.

On the left hand side of the picture you can see the Illmumination LED Face Mask.

So I immediately asked what is it? How does it work?

The illumination led face mask is a revolutionary device that offers a popular and results-driven treatment. LED Light Therapy is a gentle, heat free treatment.

LED work to penetrate the skin at different levels to

-treat acne,

-combat hyperpigmentation and

-prevent ageing.

-Oxygen helps to improve blood circulation by increasing blood oxygenation level

the treatment helps prevent breakouts and also it is comfortable and easy to breath when wearing it.

Galvanic therapy works to cleanse the skin and tighten and tone muscles.

It is clinically proven to be safe for all skin types, colours, and conditions with no downtime or risk of unwanted.

Overall an excellent treatment that can be used as often as desired, the client will see results after 6-8 treatments and skin tone and texture is significantly improved. It can be integrated into a number of treatments as an add-on or on its own. It has shown significant improvement in the skin texture, and it is non-invasive with no known side effects.


Neofirm RF works Treatments:

-Facial tightening

-Eye & Brow lift

-Jowls & Neck lift

-Bum Lifting

-Tummy Tighten

-Arm sculpting

-Hand Rejuvenation

Before&After photos

Neofirm RF works Treatments




2- Networking Lunch

I had the opportunity to attend the first ‘networking lunch’ in London this year where Salon and Spa operators were invited to discuss challenges and share solutions among like-minded professionals.

The lunch was on Sunday 24 February at Professional Beauty London, at ExCeL London and the discussions were divided into individual tables focusing on the following topics:

-Staff recruitment and retention – recruiting and retaining the best talent -Retention marketing to improve customer loyalty
-Retailing – tried and tested retail strategies to increase revenue
-How to differentiate from the competition – how to respond to cut-price rivals
-Operations and finance – mastering your P&L and boosting your profits

Each discussion was hosted by an experienced salon and spa owner and industry expert and attendees participated in two of the above discussions. Industry experts hosting the discussions included Stefania Rossi, salon owner and founder of recruitment platform Hidden Talent, Susan Routledge, salon business consultant, Sara Shoemark, owner of Glow Beauty, Valerie Delforge, business strategist, Becky Woodhouse, CEO of Pure Spa & Beauty, Georgette Rowland Osborne – Financial Coach and Nicola Bell, Sales Director, iiaa.

1st round, I was at table 1 with Becky Woodhouse, Georgette Rowland Osborne.

The topic of this table was

How to differentiate your salon from the competition.

It was interesting to learn about Becky Woodhouse incredible journey in expanding her salons from the 1st one in Edinburgh to her 9th recently opened in London.

We went around the table, alternatively introducing ourselves to the group and talking about what problems salons are facing. We had the opportunity to brainstorm and discuss the current problems our salon are facing.

Then I moved to table 4 where Stefania Rossi was hosting the talk.

We went around the table and discussed the struggle of hiring, supporting and valuing our therapists and how to keep your team motivated.

Stefania highlighted some very important points about the success of keeping a productive and happy team.
the 3 major points that really strike me from a beauty Therapist point of view were;

1- Sharing your vision and values with your employees.
2- Helping your beauty therapists to work towards her career goals.
3- Making sure you give recognition to your therapists for their hard work.

The Networking lunch was a success like the one in Manchester which was hosted in October. I was able to get advice, meet new industry connections and share challenges – It was great to have a space to be heard and someone around the table always has a solution. All this, with an amazing lunch and bubbles supplied!” 

There were very inspiring talks and thank you to the hosts.



3- Liz McKeon’s Talk

Another one of my highlights from the beauty show was the realistic and practical talk that Liz Mckeon gave about…

5 simple steps to successful recruitment

Liz McKeon, founder of ‘Beauty Business Expert’, bestselling Author, Speaker, Business Coach, and Trainer.

The talk was about how to make your salon stand out from the competition and how to hire the best talent. Here are the few highlights mentioned by Liz McKeon during the talk.

5 Steps for finding the perfect therapist for your salon.

1- Clarify your Job description:

Know what you want and you will attract the right candidate.

Be as clear as possible about your vision and the values of your salon,

  • who you are looking for,
  • what attitudes would fit in your team,
  • what type of person you work best with.
“you need to know what you are fishing for!” Liz McKeon

The importance of making things clear and as precise as possible will save you a lot of time, energy and money.

This is the absolute 1st step to take on board and needs to be taken seriously.

2- What is your recruitment process?

Take your time to find the right person before inviting them for an interview.

Read all of the CVs you have received as quickly as possible.

Be strict with yourself and put to one side which you are unsure about.

1 important step: A quick phone interview to understand if they are suitable to come for the interview.

2 the interview: Invite the therapist to the salon, It is advised to have someone with you during the interview for a second opinion. Make sure you are prepared with a list of skills you want the candidate to fulfill for the role. The interview should last at most 1 hour.

Don’t forget, you are not trying to prove yourself to the candidate, It is 20% introduction by you about your salon and its vision, 80% her describing how she can fulfill your criteria.

3- Interview round 3 with trade test: test her skills and customer service.

4- Check references, it is important that you validate the candidate experience.

5- If she qualifies for all of the above then she clearly matches your requirement.

3- Why your salon?

‘Good people are looking for good employers’ Liz McKeon 

So why would they want to work for your salon? Always Advertise yourself in the best and the most positive light.

Share your business vision is an essential thing in order to help an employee to project herself correctly within the company. Understand how she can fit and contribute to the business.

Short and frequent reviews allowing for feedback and open communication.

Establish a list of 5 selling points on why it is great to work for you.

4- Questions to ask yourself at the end of the interview.

-Can she do the job?

-Will she fit into the team?

-Can I manage her?

Ask your therapist to come for a test day, establish a role right from the beginning.

5- The induction and training process

Have an induction manual this will start the employee off with the right information to ensure maximum productivity as quickly as possible.

Work closely with her for the first 8 weeks to help reduce the stress and anxiety associated with a new job, and improve their morale and feelings about the new job and organisation she has joined.

At the end of the 8 weeks give her a target to reach. By establishing and monitoring targets, you can give your employees real-time input on their performance while motivating them to achieve more.

So now you have the knowledge, get out there and ‘don’t be a good boss be a great boss’ Liz McKeon
beauty professionals show stands

The beauty show 2019 hosted by Professional Beauty was again this year a great place to meet like-minded people, open door to opportunities and keep professionals aware of the latest beauty trends.

I would be looking forward to the one next year. 

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